This website takes inspiration from local markets selling handmade goods, and the user experience helps to convey this.
We used drag gestures to simulate the feeling of real life interactions, such as
dropping items into a cart, or hand.
The cart process was also streamlined to let the products speak for
themselves.
Building the mobile experience was particularly challenging because dragging
can conflict with default touch screen functionality.
We solved this by using hover states to display the product description, which only
requires a single tap.
Dragging an item to the cart requires a press and hold gesture so it doesn’t interfere
with the default scrolling in the browser.
On mobile devices, the cart was resized to fit the entire browser screen.
This streamlined the checkout process, making it feel a lot more linear to simulate the
final stage in buying an item in real life.
I also illustrated the pins, which involved drawing them in Photoshop, then tracing
them in Illustrator.